Successful strategies
of previous work
Beco Stores
Largest retail company in Venezuela, with +50 years in the market
The challenge
For the first time ever, Beco developed an e-commerce platform to continue selling their products during the pandemic of COVID-19, because stores were closed to the public.
But their customers were used to shopping at Beco for more than just the products. It was more about having an experience with the entire family.
The goal
Increase
- Online sales and awareness
- Trust in the new e-commerce channels
- Social media engagement and create an unforgettable experience involving the brand and its customers.
The solution
Create an online experience for customers
To have fun with all the family together while getting amazing deals for online shopping.
The campaign
An Online Shopping Night by Vero G & Santa Claus
For just one night, the customers had the opportunity to experience an online visit to the store from the comfort of their homes.
Through Instagram Live
Customers got to see one of the biggest influencers in the country, showing all the products, next to Santa Claus
While sharing exclusive deals for those who were shopping online, for that night exclusively.
- 15% OFF on everything
- FREE Gift wrapping
- Santa would deliver himself all the gifts to each house
to each shopping cart that spent more than $300
The results
Online sales
increased by
+0%
Social media interactions
increased by
+0%
The engagement rate on
Instagram increased to
+0%
The engagement rate on
Facebook increased to
+0%
Most importantly
Beco customers enjoyed a great experience, having fun and getting great deals
While the brand increased sales, engagement rate, awareness, and trust in the new e-commerce channel.
Distribution
- Website
- Newsletter
- Influencers
- Internal Communications
- Google Ads, FB Ads
- Flyers in-store
Avior Airlines
Top 3 airline from Venezuela with more than 25 years in the market
The challenge
All flights were cancelled due to the COVID-19 pandemic, and refunds were issued, but the airline needed to keep a good relationship with customers.
Hoping that when flying was allowed again, their customers would reschedule tickets with Avior Airlines.
The goal
Design a
communications campaign
to help keep the brand on the top of the mind of its customers.
- Humanize the brand
- Making it relatable to its customers, since both of them were suffering the consequences of flight cancellations.
The solution
Create a communications campaign that would share personal storytelling about the company's key members, for the first time ever.
Providing useful information about what the airline was doing to keep their team and future passengers safe, while also connecting emotionally with touching stories about unforgettable experiences that happened on their flights.
The campaign
To fly again - Your wellbeing is our top priority
Through a series of videos, the audience had the opportunity to learn about personal stories of the crew members, airline captains, pilots, and first officers.
Where they also shared what they were doing to keep the company going
Although they were on lockdown.
The results
Online sessions to the website
increased by
+0%
Online sessions searching for
flights with Avior increased by
+0%
The engagement rate on
Instagram increased to
+0%
The engagement rate on
Facebook increased to
+0%
Most importantly
Avior clients got to know more about the people behind the brand they trust
While the brand kept their place on the top of the mind of their clients, increasing their engagement rate and online sessions.
Distribution
- Website
- Newsletter
- Influencers
- FB Ads
- Google Ads
- Youtube Ads
Diamond Artificial Grass
Florida's Largest Distributor of Artificial Grass, with +10 years in the industry.
The challenge
It is not easy to explain the business of artificial grass installation, but it is even harder to explain it when the company is only the provider and wholesaler of the product but not an installation company.
Because naturally, every effort the brand was doing to highlight the benefits of artificial grass, resulted in people wanting to get quotes or information that included both the product and the installation.
How can we get both the homeowner and the installer happy?
The goal
Provide the customer and the installer with exclusive and valuable information for their needs.
- Connect homeowners with the right installer for each type of artificial grass system
- Give quality leads to the installers so they could get more jobs to do to
- Offer the best quality and service for both the installers and end users.
The solution
Design two different strategies
One strategy to position Diamond as the number one provider of artificial grass for the installers; and another strategy for homeowners, to capture quality leads that would then be connected with the best Diamond contractor for their project.
The campaign
We changed the speech and stopped dismissing clients who asked for installation quotes, and instead
We started asking them appropriate questions to determine who would be the best installer that Diamond could recommend for each type of project.
We provided the best solutions for all types of projects, making it easier to shop online
By installing an easy to use online calculator, we helped customers to get immediate answers about pricing, without interruptions.
The results
The online calculator ended
up increasing online sales by
+0%
Increase of monthly
leads from
6 a +0
Increased social media
reach by
+0%
Most importantly
Diamond started to connect not only with installers but to homeowners and business owners too
Expanding their business with more quality leads, increased online sales, and a more engaged community and clients.
Distribution
- Website
- Newsletter
- Flyers
- Blog
- TikTok
- Monthly events
- Youtube
Beco Stores
Largest retail company in Venezuela, with +50 years in the market
The challenge
For the first time ever, Beco developed an e-commerce platform to continue selling their products during the pandemic of COVID-19, because stores were closed to the public.
But their customers were used to shopping at Beco for more than just the products. It was more about having an experience with the entire family.
The goal
Increase
- Online sales and awareness
- Social media engagement and create an unforgettable experience involving the brand and its customers. comercio electrónico.
- Social media engagement and create an unforgettable experience involving the brand and its customers.
The solution
Create an online experience for customers
To have fun with all the family together while getting amazing deals for online shopping.
The campaign
An Online Shopping Night by Vero G & Santa Claus
For just one night, the customers had the opportunity to experience an online visit to the store from the comfort of their homes.
Through Instagram Live
Customers got to see one of the biggest influencers in the country, showing all the products, next to Santa Claus
While sharing exclusive deals for those who were shopping online, for that night exclusively.
- 15% OFF on everything
- FREE Gift wrapping
- Santa would deliver himself all the gifts to each house to each shopping cart that spent more than $300
The results
Online sales
increased by
+0%
Social media interactions
increased by
+0%
The engagement rate on
Instagram increased to
+0%
The engagement rate on
Facebook increased to
+0%
Most importantly
Beco customers enjoyed a great experience, having fun and getting great deals
While the brand increased sales, engagement rate, awareness, and trust in the new e-commerce channel.
Distribution
- Website
- Newsletter
- Influencers
- Internal Communications
- Google Ads, FB Ads
- Flyers in-store
Avior Airlines
Top 3 airline from Venezuela with more than 25 years in the market
The challenge
All flights were cancelled due to the COVID-19 pandemic, and refunds were issued, but the airline needed to keep a good relationship with customers.
Hoping that when flying was allowed again, their customers would reschedule tickets with Avior Airlines.
The goal
Design a communications campaign to help keep the brand on the top of the mind of its customers.
- Humanize the brand
- Making it relatable to its customers, since both of them were suffering the consequences of flight cancellations.
The solution
Create a communications campaign that would share personal storytelling about the company's key members, for the first time ever.
Providing useful information about what the airline was doing to keep their team and future passengers safe, while also connecting emotionally with touching stories about unforgettable experiences that happened on their flights.
The campaign
To fly again - Your wellbeing is our top priority
Through a series of videos, the audience had the opportunity to learn about personal stories of the crew members, airline captains, pilots, and first officers.
Where they also shared what they were doing to keep the company going
Although they were on lockdown.
The results
Online sessions to the website
increased by
+0%
Online sessions searching for
flights with Avior increased by
+0%
The engagement rate on
Instagram increased to
+0%
The engagement rate on
Facebook increased to
+0%
Most importantly
Avior clients got to know more about the people behind the brand they trust
While the brand kept their place on the top of the mind of their clients, increasing their engagement rate and online sessions.
Distribution
- Website
- Newsletter
- Influencers
- FB Ads
- Google Ads
- Youtube Ads
Diamond Artificial Grass
Florida's Largest Distributor of Artificial Grass, with +10 years in the industry.
The challenge
It is not easy to explain the business of artificial grass installation, but it is even harder to explain it when the company is only the provider and wholesaler of the product but not an installation company.
Because naturally, every effort the brand was doing to highlight the benefits of artificial grass, resulted in people wanting to get quotes or information that included both the product and the installation.
How can we get both the homeowner and the installer happy?
The goal
Provide the customer and the installer with exclusive and valuable information for their needs.
- Connect homeowners with the right installer for each type of artificial grass system
- Give quality leads to the installers so they could get more jobs to do to
- Offer the best quality and service for both the installers and end users.
The solution
Design two different strategies
One strategy to position Diamond as the number one provider of artificial grass for the installers; and another strategy for homeowners, to capture quality leads that would then be connected with the best Diamond contractor for their project.
The campaign
We changed the speech and stopped dismissing clients who asked for installation quotes, and instead
We started asking them appropriate questions to determine who would be the best installer that Diamond could recommend for each type of project.
We provided the best solutions for all types of projects, making it easier to shop online
By installing an easy to use online calculator, we helped customers to get immediate answers about pricing, without interruptions.
The results
The online calculator ended up increasing online sales by
+0%
Increase of monthly
leads from
6 a +0
Increased social media
reach by
+0%
Most importantly
Diamond started to connect not only with installers but to homeowners and business owners too
Expanding their business with more quality leads, increased online sales, and a more engaged community and clients.
Distribution
- Website
- Newsletter
- Flyers
- Blog
- TikTok
- Monthly events
- Youtube
I develop the right
customized strategy
for your brand
With an action plan that is based on my experience of having worked with +30 brands, both as a supplier and client of advertising and marketing agencies
With an action plan that is based on my experience of having worked with +30 brands, both as a supplier and client of advertising and marketing agencies
I fully understand your needs
I FULLY UNDERSTAND
YOUR NEEDS